Technology
The first proactive influence platform for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
Search is being replaced by answers. AI assistants — ChatGPT, Gemini, Perplexity, Claude — now decide what buyers see, compare, and choose, increasingly without a single click to a brand's website. Zero-click answers are surging, organic traffic has been declining since 2022, and the models that shape both B2C and B2B purchase decisions routinely describe brands inaccurately, incompletely, or not at all. Hordus exists to change what AI says about you.
The GEO/AEO market is crowded with monitoring dashboards. They report how visible you are inside AI answers — share of voice, citations, sentiment — and then stop. Knowing you have a problem is not the same as fixing it. Hordus is the only platform that closes the loop from insight to action: where competitors measure, Hordus intervenes.
Monitor → Diagnose → Proactively Intervene → Measure. Hordus monitors real user journeys and the AI answers they generate — not isolated, one-off prompts. It diagnoses the gaps, misframings, and missed opportunities where AI misrepresents your brand. Then it proactively intervenes by drafting and distributing the content that shifts the answer, highlighting your advantages against competitors. Finally it measures the movement in narrative accuracy, visibility, and share of voice — then repeats.
Most tools analyze one question at a time. Hordus reconstructs entire conversational journeys — how people actually research, compare, and decide across AI engines — powered by an exclusive panel of 30 million opt-in users, refreshed weekly, spanning 120 global markets, 500 million unique behavioral signals, and 450 million domains tracked. This is the ground truth competitors don't have.
Hordus is the only vendor that executes the complete influence program across three content layers. Owned media: AI-readability audits, page drafts, schema, internal linking, and content across the client's site, blog, and social channels. Authored expert journals: a branded, field-specific presence spanning long-form publishing, video, audio podcasts, and community channels, establishing the client as a recognized authority AI engines cite. Earned network distribution: non-branded, neutral placements across tiered publisher networks, from broad multi-site reach and local-market coverage to curated high-authority domains and single-publisher prestige placements.
Hordus is built on peer-reviewed methods — entity linking, knowledge-graph construction, structured-data extraction, and schema optimization — plus behavioral modeling and data-poisoning analysis. The approach is reinforced by research showing that personalized, AI-native content is dramatically more persuasive than generic messaging (Salvi et al., Nature Human Behaviour, 2025), which is exactly why Hordus builds persona-aware content by buyer role rather than one-size-fits-all copy.
"Larger, well-funded competitors — Profound, Writesonic, Scrunch, Bluefish — remain visibility-monitoring tools. Hordus leads on every dimension that actually moves the answer."
Hordus was founded by Dovev Goldstein (CEO; AI PhD candidate, economist, attorney, MBA) and Nir Gilad (CRO). Hordus.ai is headquartered at 58 Harakevet St., Tel Aviv, Israel. Contact: hordus@hordus.ai